Project Title:
Streamlining Dealer Communication: Dragotec USA’s Information Portal
Industry:
Agricultural Equipment
Technologies and Tools:
Microsoft Dynamics 365, Documoto, Umbraco CMS
Client:
Dragotec USA is the exclusive North American dealer of Olimac products, collaborating with over 100 dealers to deliver top-notch corn heads designed to manage stalk variability and minimize yield loss at harvest. With a growing network of dealers and the farmers they serve, Dragotec USA needed a comprehensive solution to organize their sales collateral, marketing materials, and service manuals for effective communication and collaboration.
Challenge:
Previously relying on a paper-based document storage system, Dragotec USA found its capabilities insufficient as the marketing team required a more efficient, digital platform for organizing materials and making timely updates. This prompted the creation of a dealer information platform to enhance document management and accessibility.
Solution:
Emergent Software partnered with Dragotec USA to design and develop a custom dealer information portal that consolidates all sales and service documentation. The solution includes the following key features:
- Integration with Microsoft Dynamics 365: The development team utilized Microsoft Dynamics 365's robust API to serve as the central hub for user information. This involved analyzing over 10 different login paths to ensure seamless synchronization of dealer login information and activity. The integration allows sales representatives to access and edit user information in real-time, enabling them to onboard new users without relying on internal teams.
- Online Parts Catalog Integration: The portal integrates with Dragotec USA’s online parts catalog, hosted on Documoto, to facilitate access to current parts manuals. This enhances user experience and resolves internal documentation challenges.
- Umbraco CMS for Document Management: Umbraco CMS was implemented to manage the documents within the portal due to its user-friendly content editing experience and compatibility with the .NET framework. While it does not store user information, it efficiently hosts sales and marketing documents. Emergent Software provided training for Dragotec USA’s team to manage the portal’s content effectively.
Results:
Launched successfully in August 2020, the dealer information portal has become an essential resource for Dragotec USA’s extensive dealer network. The sales, marketing, and product teams now have a centralized source of truth for customer communication, empowering them to update information collaboratively.
Emergent Software continues to work with Dragotec USA in an ongoing development engagement, focusing on adding features and enhancements to maximize the platform’s value.
Testimonial:
“They’ve really helped guide us in getting to our end goal while keeping the budget in check.”
Derek Bollig, VP Finance & Operations - Dragotec USA
Technologies Used
